We are embarrassed to say we didn’t notice the “something else” at all during our first visit. Omega Mart would be incredible just based upon the visual stimulation, but if you’re paying attention, you start to notice there’s something else going on. The kids need something to do while you’re puzzle-solving. Oh, and there’s a giant, helix-shaped slide. Here’s a little tease we slapped together that shouldn’t give too much away. Omega Mart has a whopping 60 rooms to explore in its 52,000 square feet venue.Įach room is a unique experience, an endless maze of eye candy, imagination and boundless WTF. Once you’ve departed the semi-reality of the grocery store, you’re in for some sensory overload. This is definitely just a rack of T-shirts, we swear. Omega Mart is all about the joy of discovery, so fend for yourself! Oh, all right, one more hint. One of the reasons we’ve been reluctant about writing about Omega Mart is we don’t want to spoil too many surprises. We probably should’ve said “spoiler alert” before this caption, but we don’t play by society’s rules. There are several doorways, one cleverly hidden inside a refrigerator. Once you’re properly lubricated, it’s time seek out one of the hidden entrances to the main event. Buzz buttons, or Szechuan flowers, put Cosmo on the map with its Verbena cocktail. You know we had to try the one with the buzz button, the Happle Juice. “Alcohol may be man’s worst enemy, but the Bible says love your enemy.” ~Frank Sinatra Here’s the cocktail list, because we know how you are. Your consciousness is about to be altered. The bar is a great place to hang out prior to delving into the rest of the experience. It’s not easy to find (there’s no sign), probably because Omega Mart is a family-friendly attraction, and making something “secret” is always cooler, anyway. They know things, so don’t be shy about chatting them up and asking questions.īefore we leave the store area, make sure to check out the bar, Datamosh. The employees are friendly and helpful, and aren’t just selling merch, they’re part of the experience. Omega Mart’s grocery store is a lifetime supply of satire, all in one place. Here’s a fun employee training video that gives a taste of the alternate reality that is Omega Mart.Įvery shelf is teeming with convincing take-offs of everyday products (many making statements about consumerism itself), and remarkably, almost everything is
Revel in the sheer genius of the products, a throwback to the product spoofs in “Mad” magazine. It’s not required, but the card is your passport to more layers of the experience.ĭon’t be in a rush to get through the grocery store.
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Our top tip for visiting Omega Mart is to ask an employee for a “boop” card, also known as an “Omega Access Card.” You could do Omega Mart without booping, but that would be like going to a movie without popcorning. Nothing in the Omega Mart store is what it seems. That’s because it contains thousands of hilarious, strange and twisted products. The grocery store isn’t a grocery store, obviously. There are two main elements to Omega Mart: The grocery store and everything else. Omega Mart abounds with gasping and laughing, in perfect harmony. Omega Mart comes from a Santa Fe-based arts and entertainment company, a weirdo collective called Meow Wolf. Maybe we can just start with some facts: Omega Mart is the result of a collaboration between 325 artists and took three years to conceptualize and built. Everyone needs a six month supply of schadenfreude! Omega Mart is like if Disneyland had a love child with Tim Burton. Omega Mart shares DNA with “Willy Wonka and the Chocolate Factory,” but mainly the imaginative and dark parts. Omega Mart is part Gary Larson cartoon, part murder mystery, part sci-fi adventure, part Louvre on edibles. Also, it’s not really about the grocery store.
Once inside Omega Mart, it takes approximately 1.3 seconds to realize this isn’t your typical grocery store. Then again, we’ve never really seen Omega Mart explain what it is, either. Sort of because our vocabulary is limited to words like “awesomeness.” We started to write about it innumerable times, but our feeble attempts at describing it failed to explain its sheer awesomeness. Well, honestly, we aren’t that great a writer and we honestly didn’t have words to adequately rave about Omega Mart.
Two questions leap to mind: 1) If we love it so much, why haven’t we written about it before now? 2) What is Omega Mart? It’s also the tip of a weird-ass iceberg. Omega Mart is simply the most original, brain-bending, offbeat, borderline disturbing, reality-warping way to open your eyes and mind in Las Vegas. The attraction has welcomed a remarkable one million guests during its first year of operation, and if that number doesn’t include you, you’re missing out. Omega Mart at Area 15 is celebrating its one year anniversary in Las Vegas and we’ve yet to see anyone able to adequately explain what it is.
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